A new brand for a waste-free world
The meaning behind our new look and name
The time is right for change. As the world wakes up to the urgency of reducing waste, we’re bringing our green recycling bins to countries throughout Europe. We realised that we needed an identity to match our ambition – simple, bold, and ready for the future.
Our new identity reflects our three brand directives: ingenuity, perfection and simplicity.
‘Zeff’ is the force that pulls electrons towards the nucleus – the measure of positive charge. By closing the loop between use and waste, we aim to be a force of positive change in the world.
Zeff is easy to spell and easy to remember, even in Spanish or French. Just four letters, the same green ethos – and a clean, bold look that represents who we are.
What our new identity means for you
It means fantastic products with a colourful spin – check out our new pastel colours.
It means the confidence that comes with having the highest green standards on the market – and displaying this proudly.
Previously, you might not have known you were using one of our bins. Now, whenever you see a Zeff product, you’ll know it’s made of 100% recycled plastic.
And you’ll know that behind that Zeff brand is a team working tirelessly to make the recycling process as Earth-friendly as it should be.
It’s time for a positive change.
It’s time for Zeff.
