Our mission
Materials forever
We want to change the world so that materials and resources are accessible for future generations. It’s a huge challenge, but it’s our goal.
The mission will look at three key areas: reducing consumption, maximising re-use and total recyclability. No waste un-recycled and nothing that can’t be recycled – the end of waste.
Our first step is ensuring that your recycling scheme is a total success.
Our values
Positive mission
Positive values
SUSTAINABILITY
Helping you choose a greener future.
INGENUITY
Bringing original ideas to the everyday.
PERFECTION
Meticulous and constantly improving.
SIMPLICITY
Elegant minimalism in everything we do.
Sustainability
Sustainable materials
Our bins are made of 100% post-consumer recycled plastic, with some post-industrial recycled elements. We’re always looking for new sustainable materials, as our mission is to keep resources available for future generations.
Minimal carbon footprint
It’s not just what we’re made of – we also keep our footprint low by producing our bins within the UK.
Lifecycle responsibility
Our products are designed with minimal waste in mind. We evaluate the environmental impact of everything we design across its full lifecycle, and make every product as sustainable as possible. If it isn’t fully recyclable now, we’re working to make it so.
Ingenuity
We bring original ideas to the everyday. Not afraid to try something new, we show that we really listen to our customers, by designing products that solve their problems.
We’re pragmatic about the challenges ahead, but excited by new ways of approaching problems and take on new challenges with zest.
By staying up-to-date with innovations in materials and supply, we ensure our products and approach are at the cutting edge of what is possible. And if it doesn’t exist already, we find a way to make it happen.
Perfection
Our company and products are the result of meticulousness and constant improvement.
We’re bold in our aims and confident in our ability to achieve them. We stay open-minded and constantly look for even better solutions.
What starts as an idea, painstakingly becomes a highly refined product. But we don’t stop there. We keep making it better. Our products are constantly evolving, it’s a perpetual perfection process. With each iteration bringing new enhancements and getting ever closer to a ‘perfect product’.
Simplicity
“Simplicity is the ultimate sophistication.” ― Leonardo da Vinci
An elegant minimalism can be found in everything we do. Not to be confused with ‘basic’, simplicity requires a thorough journey to understand something in great depth in order to identify its essence.
We cut through the noise and ruthlessly eliminate the unnecessary. It makes us focussed, efficient, intuitive and beautiful. It’s how we achieve more with less.
Helping you choose a greener future
Sustainable Materials
Our bins are made of 100% post-consumer recycled plastic, with some post-industrial recycled elements.
Minimal Carbon Footprint
It’s not just what we’re made of – we also keep our footprint low by producing our bins within the UK.
Lifecycle Responsibility
Our responsibility doesn’t end when a bin is bought. We evaluate the full lifecycle impact of every component – and all of our bins are fully recyclable.